In 2026, Camarote Amstel Essepê was present at the São Paulo Carnival with four nights of parades at the Anhembi Sambadrome. The space combined comfort, a privileged view of the avenue, open food, and a premium open bar, in a structure designed for those seeking to enjoy the festivities with greater convenience.
The line-up featured shows by Belo, Péricles, Sorriso Maroto, Thiaguinho, Rodriguinho, Pixote, Jeito Moleque, and Turma do Pagode, ensuring a consistent program throughout the days of the event.
Partner brands integrated the experience with activations distributed throughout the space, with Amstel as the master sponsor and naming rights, in addition to TNT Energy Drink, Smirnoff, Tanqueray, Johnnie Walker, Sorvetes Jundiá, Panco, and Copa Energia.
More info: @camaroteessepe
