In 2025, the Camarote Amstel Essepê was the true symbol of São Paulo’s Carnival. With over 15,000 revelers, the VIP area stood out for its even bigger structure and its privileged view of the parade route. Offering open food, premium open bar, and an impressive lineup featuring Thiaguinho, Péricles, Sorriso Maroto, Belo, Jeito Moleque, Turma do Pagode, Jonas Medeiros, and Pixote, the event provided an unforgettable experience.
The brand activations were also a highlight: Amstel brought its ice-cold beer wall, TNT Energy Drink offered exclusive drinks and photo opportunities, Johnnie Walker Blonde provided high-quality spirits, and Sorvetes Jundiá refreshed the revelers with their delicious fruit ice creams. The Camarote Amstel Essepê established itself as the perfect place to experience the best of Carnival with sophistication and style.
More info @camaroteessepe
